Because videos help people retain information better, an animated video describing your products or services can make your brand more memorable. Creating a marketing campaign that works isn’t always easy. Let’s kick things off with a tie, as both films are shining examples of an older era of promotion, before viral marketing was a thing. These are the seven B2B marketing campaigns that stood out most to us in 2019. Both the “choral cover of pop song” and “poster with words on a face” would go on to be often-imitated promotional tropes, but they were just the Google Plus to The Social Network’s Facebook. Did it work? Not only is Kristina informative, but she also delivers the message in a genuine, personable way that makes her testimonial incredibly trustworthy. Looking for some inspiration for your video marketing campaign? The way they marketed the films motivated millions of people to go and see it, becoming the box office hits. In order to make the expense worth it, movie studios need to pull out all the stops to get moviegoers to buy tickets once the film premieres, and that typically involves a killer marketing campaign. In response, Disney has taken steps to position its princesses in a more empowering light, using marketing campaigns like its #DreamBigPrincess initiative to do so. Dollar Shave Club offers subscriptions for razor delivery direct to the customer’s door, for just one dollar. Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, All Michael Apted Movies Ranked by Tomatometer, 100 Best Movies on Disney Plus (January 2021), 100 Best Movies on Hulu to Watch Right Now (January 2021), Best Movies on Peacock To Watch Right Now (January 2021), 100 Best Movies on HBO Max (January 2021). Here we bring you the 20 most viewed ads from The Drum's Creative Works in 2019. All Upcoming Disney Movies: New Disney Live-Action, Animation, Pixar, Marvel, 20th Century, And Searchlight, There’s An Alien TV Series in the Works at FX, Created by Fargo‘s Noah Hawley, WandaVision First Reactions: Elizabeth Olsen And Paul Bettany Shine In Wonderfully Weird Return to the MCU, Rick and Morty Producer to Write Kevin Feige’s Star Wars Movie, and More News, Everything We Know about Stranger Things Season 4. (Source: MediaKix) While there was a 90x increase in Google searches for the term “influencer marketing” from 2013 to 2016, interest … But, Hitchcock was the master of suspense, and he knew how to get an audience shaking with curiosity and anticipation. Why you remember it: Because you had to demand it. Outside of work you can catch Claire taking photos of her rescue dog Storm and checking out social media. Without further ado, let’s check out some of the best titles in terms of marketing and promo campaigns. While the Planters' 2019 Super Bowl offering has all of the elements of a great ad - the Planters mascot driving a peanut-mobile like a mad man in the same neighborhood as Charlie Sheen and an adrenaline-pumping hair metal soundtrack (the advertising slogans were fairly witty too) - it failed to hit the mark in terms of impact. Apple launched it's official instagram account in 2017. See the best new beauty campaigns, ... the brand at @Sephora_Russia in 2019. Here is a list of recent social media campaigns from large brands. 1. And I’ll start with the most obvious one - Gillette. Don’t be afraid to include humor if appropriate. Contrasting colors: This makes the text easy to read against the rest of the ad’s design, but it also makes some other elements on the illustration or photo or video stand out. Let’s look at some of the Best Digital Campaigns and learn from them in the coming year. There is no better way to convey trust than simply showing it. Deadpool made $785 million at the box office and became the highest-grossing R-rated film ever. Why you remember it: Because you thought it was real. YouTube pre-roll ads usually run for 30 seconds or less, and play immediately before the actual video the user clicked on. Social media campaigns from established brands can generate ideas and strategies for your own marketing efforts. Standout Feature: Original Research Analysts at UBS said last … We’re always told how hard it is for marketers to compete in a landscape that’s so full of noise. Why you remember it: Because of all the rampant speculation about the top-secret mystery plot. Did it work? The first trailer, which came by surprise ahead of Transformers screenings, didn’t even include the movie’s title or any plot details. 3. The Blair Witch Project made $248,639,099, which is more than 4,000 times what it cost to make the movie. Check out our top ten marketing campaigns of 2019.. 2016 was a year. This is not to say that you shouldn’t invest in quality written content. For this type of video, you want to keep it real. 6. By submitting, you agree to the Outbrain Privacy Policy. All the information that I could find were either non-related to what I really wanted to find, or simply really poor. Warner Bros. spent $100 million to market Inception, an increasingly rare blockbuster that was wholly original, not a sequel nor an adaptation. Moviegoers and internet users have gotten more media-savvy, so this feat likely won’t be equaled, but The Blair Witch Project was the perfect storm, a way to use technology, advertising, and psychology to turn “based upon a true story” into box office gold. SEE MORE: Personalized Video Marketing: The Next Revolution In Content Marketing Best Social Media Campaigns of Christmas by FMCG McDonald’s Well, that was surprising. These days, slick trailers, along with all sorts of unique real-world stunts and marketing gimmicks, can be as much of a production as the final movie itself. So, here are 20 amazing and inspiring social media marketing campaigns from all over India. Like The Blair Witch Project, which pioneered this type of hype-building mystery promotion, Cloverfield was a hit. 2019 has already given us the marketing campaigns that were exciting, controversial, creative, and, most of all, that achieved the goals they were set to achieve. Did it work? Most campaigns that are out-of-the-box and strategically implemented tend to do well. Copyright © 2018 Fandango. It makes your own content planning much easier and can play a large role in creating a compelling social strategy.This is because user-generated content helps to really engage and build a community around a brand. The above examples are just a taste of what we saw in video marketing in 2019. Work collaboratively to plan out your best social media content in advance with the Sprout calendar. To get people excited about an unknown quantity, the studio banked on Christopher Nolan’s post-Dark Knight appeal and made an online viral game involving the spinning top that diehard fans tried to solve. David Fincher’s moody bio-pic about Facebook founder Mark Zuckerberg is really an exceptional villain origin story, and the marketing for the film made that clear. Even if it didn’t look so right away. Borat made $262 million at the box office, much to Kazakhstan’s chagrin. In this article, I will give you examples of successful green marketing campaigns that will (hopefully) inspire you. Could want in a genuine, personable way that makes her testimonial best movie marketing campaigns 2019 trustworthy subscriptions for razor delivery to... Start with the movie – so that ’ s chagrin marketing with pre-roll usually... 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