Many key B2B content trends that have been highlighted within this infographic, which outlines a range of important considerations for your approach to content marketing. As in previous years, the study finds that having a documented content marketing strategy sets apart top performers from their peers: The following are some highlights of the study's pandemic-related findings: Below are selected charts displaying findings from the various chapters of the current year's B2B content marketing report. Why? But we aren’t delving deeper into the so-called funnel to build relationships with potential customers, according to a study we at MarketingProfs just released together with Content Marketing Institute. Continue reading "B2B Content Marketing Report: Benchmarks, Budgets, Trends, and COVID-19 Response" ... B2B Content Marketing Benchmarks, Budgets And Trends for 2020 Infographic One of the more interesting statistics from this infographic from Grazitti Interactive is the steady growth in companies with a documented content marketing strategy over the last few years. The percentage of content marketers who document their content marketing strategy has inched up over the years. Among the top five areas of content marketing that respondent said their companies would invest in during 2021, 70% selected "content creation" and 66% selected "website enhancements. WhatsApp. Small content marketing teams are the norm, and it's rare to find internal content marketing teams of more than five full-time employees. ^ The Ultimate List of Marketing Statistics for 2020 ^ B2B Content Marketing 2016 Benchmarks, Budgets, and Trends – North America ^ Most B2B marketers say their content marketing strategy is effective ^ The 2017 Content Preferences Survey Report ^ 2016 Content Preferences Survey: B2B Buyers Value Content That Offers Data And Analysis Technology Content Marketing 2020: Benchmarks, Budgets, and Trends. About the study: The online survey from which the results of this report were generated was emailed to a sample of marketers using lists from CMI and MarketingProfs. Not surprisingly, B2B marketers who characterize their organizations as extremely or very successful at content marketing are far more likely to achieve those sorts of relationship goals with their content efforts than all surveyed B2B marketers overall. 26. Let's look at some more numbers. Nancy Kapoor @Grazitti. Dec 18, 2019; Dan Hoff; 0; B2C Marketing, Content Marketing, Marketing Strategies; by Ann Handley . Content marketing officially becomes a quality — not a volume game. You may like these other MarketingProfs articles related to Content: Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free! Share. Most use metrics to measure content performance, but fewer have KPIs or measure content marketing ROI. B2B Content Marketing: 2020 Benchmarks, Budgets, and Trends | By Research Services 10/22/2019 This annual report from the Content Marketing Institute and MarketingProfs examines the content marketing strategies and tactics of B2B marketers. Content marketing has become a critical element of any effective B2B marketing strategy. (More of us are documenting our content marketing strategy! Great content helps establish brand expertise, generate awareness, showcase knowledge, and build lasting customer relationships. Most B2B marketers today use content marketing successfully to achieve top-of-the-funnel goals, such as brand awareness and audience education. By. You may like these other MarketingProfs articles related to Content: Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free! Dec 18, 2019; Dan Hoff; 0; B2C Marketing, Content Marketing, Marketing Strategies; by Ann Handley . Of the 79% who have a content marketing strategy, 70% made major or moderate adjustments to their strategy because of the pandemic. The CMI/MarketingProfs 10th annual content marketing survey, from which the results of this report were generated, was emailed to a sample of marketers using lists from CMI and MarketingProfs. February 15, 2020 Jennifer Narkavich 0 Comments. 70% changed their targeting/messaging strategy, 64% adjusted their editorial calendars, and 53% changed their content distribution and promotion strategy. Google+. 0. Aided list; a maximum of three responses permitted. Great content helps build brand expertise, build awareness, showcase knowledge and build lasting relationships with customers. The B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America report, sponsored by our friends at Sitecore, does show a notable increase in the proportion of those who are successfully using content marketing to nurture subscribers, audiences, and … To keep the pulse of how companies in the B2B space are approaching content marketing, each year the Content Marketing Institute releases their research on B2B benchmarks, budgets, and trends. We can rejoice in big improvements and gains. MarketingProfs provides thousands of marketing resources, entirely free! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer. Great content can help in establishing brand expertise and awareness, and with most B2B decision-making coming down to a specialized understanding of key elements, content provides an important platform for showcasing … One of my favorite annual reports is from our friends at Content Marketing Institute and MarketingProfs, their annual B2B Content Marketing Benchmarks, Budgets, and Trends report. Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. She is the Chief Content Officer of MarketingProfs, a LinkedIn Influencer, a keynote speaker, mom, dog person, and writer. Blog; 2020 B2C Content Marketing Benchmarks, Budgets, and Trends report. Because relationships are crucial to long-term content marketing success—as well as marketing and business generally. Content strategy, opinions and technology; Outsourcing; Content creation; Content distribution; Metrics and goals; Goals achieved by B2B marketers; Budgets and spending in B2B content marketing; B2B content marketing priorities in 2020; Check out the infographic for more detail. Read the full article. 41. Content marketing is an essential part of B2B marketing. Twitter. 83% of top-performer responders agree their organization provides optimal experiences across all phases of the customer journey compared with just half (52%) of all respondents. This report demonstrates the different discoveries of the B2B content marketing 2019 methodologies, including the patterns, benchmarks, and budgets. Overall ratings of content-marketing success is similar to levels reported in the past three years: A plurality of respondents say their organization is moderately successful. Here are a portion of the important takeaways for B2B tech content marketers we learned from the CMI report: B2B Content Marketing Budgets are Increasing as Brands Focus More on Revenue OCTOBER 12, 2020. 0. Pinterest. For the past five years, the Content Marketing Institute has released a series of annual reports that delve into the aptly titled “Benchmarks, Budgets and Trends” of our blooming industry. B2C Content Marketing 2020: Benchmarks, Budgets, and Trends was produced by Content Marketing Institute (CMI) and MarketingProfs and sponsored by Sitecore. 2020 B2C Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research Business-to-consumer (B2C) marketers are making steady progress with content marketing as a key element of marketing strategy, according to a just-published annual content marketing study from MarketingProfs and Content Marketing Institute. Best practices in B2B content marketing are constantly evolving, and to achieve next-level success, companies must regularly re-evaluate tactics to ensure their activity is delivering to objectives. Content marketing is a critical element of B2B marketing. 8 Content Marketing Trends & Benchmarks for 2020 [Infographic] Are you considering your content marketing budget for the year ahead? These are the top 3 responses in each of those categories: Among the top metrics B2B marketers track to measure content performance are email engagement (90%), website traffic (88%), website engagement (86%), social media analytics (83%), and conversions (78%): Some 36% of B2B marketers reported a 2019 annual content marketing budget of less than $100,000. ). 36 B2C Content Marketing 2020: Benchmarks, Budgets, and Trends was produced by Content Marketing Institute (CMI) and MarketingProfs. ; B2C marketing, content marketing is a critical element of B2B strategy... 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